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like never before

To navigate a storm, you need a compass.
That’s why dentsu Africa developed a series of clear, actionable reports that help brands adapt to life in the new normal.

The year 2020 was one of upheaval.
Economies and businesses around the world were disrupted by the pandemic, leading to countless difficult situations. One of the few silver linings was the forced acceleration of innovation.

As we navigate this new path, you need a compass – let us be your GPS.

Through our dentsu wisdom series we will harness the talent of our African & Global experts across our owned markets, capturing their perspectives and vast category knowledge, accompanied by the voices and opinions of external authorities, clients, authors, academics and valued partners
across the region.

1 Vision
12 Category Reports
120+ African experts
In-Depth Local &Global Insights

"The primary difference between insight and wisdom; wisdom involves a healthy dose of perspective and the ability to make sound judgments about a subject while knowledge is simply knowing. Anyone can become knowledgeable about a subject by reading, researching, and memorizing facts… Wisdom is knowing when to say it."

Visit the dentsu wisdom Youtube Channel
Our Latest Report

like never before

It’s a whole new era of digital entertainment, in which creators are able to reach and gain traction from their much-valued audiences in a range of new and invigorating ways. Consumers expect a whole lot more from online platforms they frequent –to feel emotion, take part in real-time events and learn how to do new things.

Readers engaging with this paper will learn more about the entertainment industry and its complexities across the African continent.

Download The Latest Report

Previous Wisdom

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