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Consumer Packaged Goods
like never before

To navigate a storm, you need a compass.
That’s why dentsu Africa developed a series of clear, actionable reports that help brands adapt to life in the new normal.

The year 2020 was one of upheaval.  Economies and businesses around the world were disrupted by the pandemic, leading to countless difficult situations. One of the few silver linings was the forced acceleration of innovation.

As we navigate this new path, you need a compass – let us be your GPS.

Through our dentsu wisdom series we will harness the talent of our African & Global experts across our owned markets, capturing their perspectives and vast category knowledge, accompanied by the voices and opinions of external authorities, clients, authors, academics and valued partners
across the region.

1 Vision
12 Category Reports
120+ African experts
In-Depth Local &Global Insights

"The primary difference between insight and wisdom; wisdom involves a healthy dose of perspective and the ability to make sound judgments about a subject while knowledge is simply knowing. Anyone can become knowledgeable about a subject by reading, researching, and memorizing facts… Wisdom is knowing when to say it."

Visit the dentsu wisdom Youtube Channel
Our Latest Report

Consumer Packaged Goods
like never before

The contributions from our latest report on CPG include analysis from experts, clients and the dentsu team, across the region are both insightful and thought provoking. If you are looking at this report and live outside of the continent, it will an eye opener for you.

"As soon as you have a sense of where we are now you may get very excited about the next 30 years.  You don’t have 30 years to get there, you need to act sooner, rather than later, or you’ll be displaced. To help simplify such a massive undertaking, we’ve built a guide based on the 6 biggest trends we see right now that warrant your attention, if you are in retail, finance or the CPG category." - Insert taken from Dawn Rowlands, CEO at dentsu SSA. 

Download The Latest Report

Previous Wisdom

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