To navigate a storm, you need a compass.
That’s why dentsu Africa developed a series of clear, actionable reports that help brands adapt to life in the new normal.
The year 2020 was one of upheaval.
Economies and businesses around the world were disrupted by the pandemic, leading to countless difficult situations. One of the few silver linings was the forced acceleration of innovation.
As we navigate this new path, you need a compass – let us be your GPS.
Through our dentsu wisdom series we will harness the talent of our African & Global experts across our owned markets, capturing their perspectives and vast category knowledge, accompanied by the voices and opinions of external authorities, clients, authors, academics and valued partners
across the region.
It’s a whole new era of digital entertainment, in which creators are able to reach and gain traction from their much-valued audiences in a range of new and invigorating ways. Consumers expect a whole lot more from online platforms they frequent –to feel emotion, take part in real-time events and learn how to do new things.
Readers engaging with this paper will learn more about the entertainment industry and its complexities across the African continent.
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